At first look

Timid, excitement, amazement, these adjectives were the concept for a new campaign by the Empire State building to work with their marketing and advertising, "At first look".

The key for us in photographing was to capture all the expressions that each person has when one first approaches the edge of the 86th floor observation deck and pier over. This was complicated by the fact we could only use visitors whom agreed to participate and by the crowded conditions in which we could work .

 From the highest point in New York City, working with RDA, over a four day period in February we captured some 80 selected participants as each approached the edge and looked over for the first time.

Did'nt see the Situation

I have flown in to Newark NJ many times. So my opinion of New Jersey was simply that of Newark, dirty Jersey and the occasional channel surfing and seeing Jersey Shore. This does not leave much to the imagination of what I thought of NJ. But we have a new appreciation of New Jersey and finally understand why it’s called the Garden State. In September we spent a week photographing the French/German made horse box in Gladstone at the Olympic Equestrian training center with Olympic athletes.

Only 40 mile from Newark is a green rolling hill farm landscape that reminds you of time past. White 4 board fences and quaint townships a perfect location for this high end design horse transport.

Lifes a ride make it agood one.

Ocean tides to an 8 second ride. This is the second shoot

we have created for Good Ride Clothing Co.

The first being a studio illustration. The concept to show a little peek

into each lifstyle from surfing  to rodeo. All did a fantastic job props, killer jeep,

sweet cycle and great models including "tiny" the coolest dog we have

had on any shoots.

.

The images will be utilized in print media and in store displays.

PPNCF

   PPNCF is an organization of professional photographer that together help set standards in educating the industry in Marion and Alachua counties as well as  the consumer of what professional lighting, composition are, and how professional creative photography works in both a commercial level and fine art portriats for the home. One of the ways we challenge each other is to summit our work in a theme category and General category for critic and judging by our fellow piers. It has been several years since entering, but inspired by Sheila's drive to become a better professional photographer and her commitment to earn her Florida degree of photographic excellence she entered her first print and pushed me to enter again as well. Sheila entered her first image in the Themed category. In both the images selected our clients were very pleased and although the image did not win, her image of Clay Parton was very well received with many positive comments and feedback, "A stylish modern portrait". I watched Sheila as her competitive and artistic spirit came alive. I entered in the General category an image of a young guitarist called "scream" and won first place. With a pie eyed look, notice was given to me by Sheila she is going to beat me next time. So the challenge is on only to make us better professional photographers for you and explore new professional techniques that will create new styles. So I say to you Sheila "Bring It.  

 

John Jernigan  M.Photog., FDPE   

Behind the Scene with John and Sheila, "The Champions"

Editorial feature for Ocala Style Magazine. A look behind the production.

Its been a while

It’s been a while since my last post. The reason, well it’s simple, we have been a little busy product illustrations, catalogs and some very cool editorial work. While you’re at Paddock Mall doing your Christmas shopping you can see one of the illustrations we created for the College of Central Florida.

To create this movie style poster for the college we shot the students individually so that we could control building the group and the position of each student. The clock tower is created from 5 different exposures and captures to achieve the final image.

 










Think photography everyday

I love what I do. Think photography everyday and create. Explorers and spelunkers is an image created to have a 1960's 70's feel when being outside building forts and exploring the neighborhood woods was an adventure.